At CR Squared we think it's a good idea to let your potential students know what to expect in a course. We think it's an opportunity not only to let them know about what the course is all about, but also what you are all about. And it's done with a video.
It's an opportunity to be yourself and let them know who is coming in their direction. No need to have the full video crew. These days being authentic at the other end of a selfie stick can be very compelling. Be creative. Tell Malcolm your guest statue what you'd like people to hear.
Either way your video can be visible on your catalogue to your existing students and/or your prospects.